Frequently Asked Questions

What is Sales Management?

It’s taking ownership and responsibility for all things that a full-time, in-house Sales Management team would do working inside a larger B2B organization – but at a cost a small company can access.

What is Outsourced CRM Management?

It’s taking ownership and responsibility for all things that a full-time, in-house CRM Manager would do working inside a larger B2B organization – but at a cost smaller companies can access.

How does Focus charge?

While there are a few different a la carte items (e.g. recruitment), Focus’ main costing method is as follows:

  • Sales Management: cost per Sales Rep/month
  • CRM Management: cost per CRM user/month
What are your terms?

We have an open contract with a 60-day out-clause.

What CRMs do you know?

We have implemented and used Salesforce.com for our clients since Day 1. But we have also had to inherit and work with MS-Dynamics, Zoho, Capsule, Pipedrive, ACT, Goldmine, Clientele, Tour de Force, and SugarCRM to name a few.

Salesforce.com is our preferred CRM if a client has no CRM or is open to switching (but it’s not a requirement).

Who works for Focus?

Unlike most firms, Focus uses 100% full-time employees to work with our clients. We share and learn together, out of an office in mid-town Toronto, Canada. We eat, sleep, and breathe Sales and CRM Management as a family.

How do you find your Sales Managers?

We develop Sales Managers two ways. Either we hire experienced Sales Managers or we hire younger, bright people and have them work as Sales Engineers first. After a few years, they graduate to becoming Sales Managers. In all instances, there is an intensive onboarding and training program to learn the Focus Approach.

Season’s Greetings from Focus!

Season’s Greetings from Focus!

From the whole team at Focus, we wish you a joyful holiday season. We hope you have the chance to make the most of the season with friends and loved ones, reenergizing yourself to achieve greater successes in the new year!

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