About Us

Our Story

2003 to 2007

In 2003, Focus was founded with a mission to reshape the way businesses approached lead generation and management of the sales process. At the time, we observed significant gaps in the conversion of leads into opportunities and sales.

To address this problem, our initial solution was straightforward but effective. We took the reins of the "front-end" of the sales process. We worked closely with clients and owned the development of a customized Sales Roadmap, implemented CRM systems, recruited, managed and coached Business Development Reps (BDRs) all while functioning as a Fractional Business Development Manager.

2008 to 2015

In the years that followed, we found ourselves playing an increasingly comprehensive role for our clients. Clients were keen to embrace our philosophy of "plan your work and work your plan," which meant diligently setting and documenting objectives, leveraging technology for data-driven insights, and continually improving selling skills.

By 2012, we made a pivotal shift in our role and identity. We evolved from being Fractional Business Development Managers to becoming a Fractional Sales Management Team. This transition involved taking on full ownership of the customer's entire sales team, including the implementation and management of their sales structure, processes, technology and sales rep development.

2016 to Present

In 2016, our clients had matured to the point where they needed a full-time, in-house Sales Manager. However, they still wanted us to own and manage their ongoing sales technology (CRM). In response, we formalized our partnership with Salesforce, offering Fractional Salesforce Management to ensure our clients had and utilized the technology necessary to make data-driven decisions to grow their revenue.

Further, in 2022, we partnered with HubSpot. This broadened our CRM support services and allowed us to introduce Fractional Inbound Marketing Leadership for our customers. With this improvement, we have been able to bridge the gap between Sales and Marketing, offering a comprehensive range of services that impacts the entire revenue cycle, encompassing Marketing, Sales and Customer Success.

what motivates us?

At Focus, our mission is to liberate business owners from their full-time responsibilities in strengthening their revenue operations in driving sustained growth by providing flexible and fractional Sales, Marketing and Technology solutions.

What we envision to achieve?

To be the foremost partner of choice for Business Owners seeking innovative, tailored, and sustainable solutions that revolutionize revenue operations. We envision a future where our expertise and ownership empower businesses of all sizes to unlock their full potential and achieve remarkable, sustained growth.

How Is Focus Different?

While many businesses offer one-off services in Sales and/or Marketing, we go above and beyond that. Simply, by bundling a holistic business ecosystem to provide a truly unparalleled partnership experience. We're not just another player on the field, we are your long-term partner for success:

Holistic Revenue Operations: At Focus we provide Sales Leadership Strategy, Sales Processes and Coaching, CRM Implementation, Support and User Training, Marketing Strategy and Support in effectively helping you take control of your Revenue Operations.

Ongoing Commitment: We're not here for a quick fix, we are dedicated to being your ongoing partner for success. Our journey with you doesn't have an endpoint; it's an ongoing relationship built on trust and results.

Tailored Solutions: At Focus, we understand that every business is unique. We don't offer cookie-cutter solutions; instead, we tailor our approach to your specific needs and goals. This level of customization ensures that you receive exactly what your business needs.

Ever-Adapting Technology: As technology is ever-evolving, our ongoing partnership includes staying ahead of the curve. We ensure that your technology, whether it's Salesforce, HubSpot, or other tools, is always up to date, so you can make data-driven and real-time business decisions.

Meet Our Team

Renata Bayer

MARKETING DIRECTOR, INBOUND MARKETING

Steven Wright

PRESIDENT & CEO

Lisa Rodrigues

VICE PRESIDENT & COO

Bill Sturrock

SENIOR CLIENT
MANAGER

Integrated Collaboration

At Focus, we don't merely advise – we seamlessly blend into your team, actively driving action and delivering tangible results. Unlike traditional consultancies, we're not backstage issuing instructions.

We're right beside your team, actively contributing to shared successes. Think of us as an extension of your current team, dedicated to enhancing your revenue growth operations.

Cost-Effective Sales Excellence

At Focus, we revolutionize your approach by providing a dedicated team of experts, eliminating the need to hire multiple full-time resources.

Our specialists seamlessly integrate into your sales operations, driving efficiency and success. Maximize your results while minimizing expenses—because excellence shouldn't come with a premium pricing.

Beyond Strategy and Training

Benefit from over two decades of finely honed expertise as we've supported founders, business owners, CEOs, and entrepreneurs in relieving the burden of scaling revenue growth operations.

Our highly trained professionals bring a wealth of experience, seamlessly handling the intricacies of your business; allowing you to focus on what you do the best.