Focus and Core Online Marketing are pleased to announce their new strategic partnership!

Core’s online marketing and lead generation services perfectly complement Focus’ sales management and CRM services, the combination of which enables them to provide a complete, end-to-end solution for marketing and sales support for small and mid-sized businesses.

Each company acts as an outsourced partner for their respective clients, and together they are able to offer companies affordable and comprehensive help in meeting the challenges of generating quality leads, capitalizing on sales opportunities, and ultimately growing the business.

After working collaboratively with a number of clients, Focus and Core have developed the utmost confidence in the other’s capabilities and expertise. The synergy between their services naturally led to this strategic partnership, which provides the too-often-missing link between the marketing and sales functions.

Darren Rabie, President and Founder of Focus, states, “When we have clients that don’t have a well-oiled lead generation machine, we call on Core to address this issue.

With this announcement, Core Online Marketing is our exclusive partner for outsourced online marketing services. Their strategic, business-oriented approach is precisely aligned with the way that Focus works with its clients.

By putting Focus and Core together, we address all elements of the marketing and sales continuum.”

According to Ben Molfetta, Core’s Co-Founder, “Generating leads through effective marketing is critical – but closing those leads is equally as critical.

 In situations where our clients need help with refining their sales processes, managing sales people or their CRM (Salesforce), we call on Focus.

“Focus is an extremely valuable resource for companies that need help with their sales management practices. They bring a unique capability and business model that has a direct impact on sales performance for small and mid-sized businesses.”

Focus and Core hold complimentary workshop events that are open to any entrepreneur or business executive; “How to Drive an Effective Online Presence and Have a Sustainable, Measurable Sales Organization”. Click here to find out when the next one will be held!

For more information about Focus, Core, or this partnership, contact:


Focus is your ongoing partner for totally integrated Sales Management, including strategy, process, CRM, forecasting, metrics, reporting, coaching, and recruitment. Get in touch with us today!

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